About Us
Our dedication to craft and excellence is woven into every rug and carpet we produce. For almost 20 years, our diverse team has shared a unified vision: to connect those seeking inspiring environments with exquisite hand-made rugs crafted by generations of talented artisans. Our shared commitment to exceptional quality and design is the thread that unites us all – from the initial sourcing of fibres to the expert installation of complex, luxury pieces.
We've earned a reputation for expertise in all aspects of rug and carpet making by continually innovating our manufacturing techniques, sourcing superior fibres, and pushing the boundaries of design. Our industry-leading specialists are committed to providing a comprehensive design and sales service, followed by warranty and after-sales support to both our trade and retail clients. We strive to ensure that every rug is not only a beautiful work of art, but also a lasting investment to cherish for years to come. We are proud to produce and source the most exceptional rugs in the world.
Rug Making
Our rugs are completely handmade - masterfully knotted, woven or tufted by the careful hands of our artisans using techniques passed down over centuries by a lineage of rug makers in the heartland of hand-made rugs, Bhadohi.
To bring a rug to life is a true labour of love, one born of many stages, each requiring great skill, care and attention to detail.
We continue to represent this rich artisanal heritage by preserving time honoured traditional methods whilst also integrating modern design expertise. This collaborative approach intrinsically places style, quality and durability at the core of each rug, making an investment for your home that is truly crafted for life.
Ethos
The community we have created is the cornerstone of our company.
Making rugs expands beyond the scope of simply beautifying homes, it enriches our appreciation of different cultures, history and art, connecting our pasts and our futures via the rich tapestry of ancient craftsmanship and generational storytelling.
We are honoured to support this cultural heritage, and respectfully work together with best practices to ensure a positive, sustainable future.
Finest Yarns
The Rug Est. is committed to sourcing the highest quality yarns available.
Our yarns are sourced from our global network to match the rug category requirements - from Siberian Angora goat hair to New Zealand Wool and Argentina for the Corriedale sheep wool.
We love working with natural silk fibres which are known for their strength, lustre and practicality in rugs and carpets. We do make plenty of rugs using art silk (also known as bamboo silk, viscose, TENCEL™, rayon), however these fibres are used primarily to respect budgets.
Good quality yarn is instrumental when working with colour - and many processes go into refining the raw fibres into what appears in the final form. The spinning, carding and washing processes employ a large industry of cottage based artisans, keeping the art-form as pure and traditional as possible.
Custom + Bespoke
In conjunction with our stock ranges, we offer Custom and Bespoke design services. Our designers take great joy in collaborating with you to imagine, plan, design and realise the rug of your dreams.
We utilise colour pom kits, virtual insitus and rug design rendering software to showcase exactly how your original design will look, ultimately becoming a work of art for your space.
Best Practice
We provide sustainable employment with growth opportunities, educational advancement and healthcare to a large number of people in underprivileged areas which is a crucial part of their local economy. We also support social programs for the families of our weavers.
The welfare of our weaving families as well as the environment at large are of principle importance to us. We strive to continuously surpass both local and international standards in both environmental and humanitarian aspects of the Rug Industry.
Where possible our products are sustainably sourced, with recycled fibres often features such as wool, sari silk, PET and warp cotton. Our Milford Collection features the highest rated sustainability score possible, with unique weft yarn using recycled wool as well as sustainably sourced cotton for the warping.
Currently we are transitioning to GOTS cotton - the highest attainable level in responsible cotton sourcing.
Socially Responsible
Community is at the heart of everything we do. Making rugs also gives us the opportunity to make a difference in the communities we work with.
We work closely with Care & Fair, an industry initiative founded in 1994 by socially engaged carpet traders to fight against illegal child labour and support people working in the carpet production industries in India, Nepal and Pakistan.
The Rug Est. provides complete funding to a local primary school of 350 children as well as providing free medical care for rural knotting communities. This same infrastructure also offers empowerment programs that deliver employment skills to women in need.
With your help, the work we do not only helps to provide employment for our weaving community, but also helps to establish positive futures in underprivileged areas.
In the spirit of reconciliation, The Rug Est. acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.