The Claremont, a rug that evokes a myriad of emotions and impressions
whenever it is laid out in a space. The rug itself has a unique and
forward-thinking design which takes its inspiration from Perth’s very own
It all started in Perth where one of our client’s wanted a rug that is
inspired by the ocean, however not to a point where all you see is water.
It had to be something which embodies the beauty the ocean offers but
can also be something entirely different on its own.
With all that said, Claremont's inception didn’t happen overnight. It
took our team several months to come up with a design that not only
takes its roots from the elegance of the oceans but also encompasses
multiple aspects which will make this rug stand in a class of its own.
Our designers decided to have a few after work drinks in Cottesloe
beach to wind down and celebrate the end of the week. As the sun was
about to set, that was when the perfect golden moment came. The sun
just barely sitting on top of the horizon as it was about to set is where
the final piece needed for the design concept was formed.
The product you see now is the fruition of our team’s passion for
creating a contemporary and forward-thinking approach to this design.
A mix of Wool and Silk gives this rug the perfect balance between
warm and cool tones to create a surreal feeling of earthy tranquillity.
The design now has mixed reactions in terms of what it looks like. Some
have claimed it look like the sky and some have claimed it looked like a
map of the world.
This simply shows the team have clearly nailed the
design brief as the rug itself can be interpreted into different forms but
will always remain true to its concept of showcasing the beauty of the
Over the years the design has evolved and now encompasses a number of colour variations with numerous other custom options created. The Claremont really is one of our most versatile designs.